Let’s make room
for something good.

The brands that fit

We welcome enquiries from home, décor, furniture, lighting, textiles, and organization brands whose products support useful, approachable living. A good fit begins with a real audience need: making storage easier, bringing warmth to a room, or helping a compact space work better.

Relevance, clear product information, and the ability to explain practical use matter more than filling the feed with promotions. We do not claim existing brand partnerships or guaranteed sales outcomes.

Ways we can collaborate

Styling-led visual stories

A concept showing how a product or category could fit a shelf, bedside setup, nook, or entryway. Format, scope, production approach, and factual claims are agreed before work begins.

Editorial guides and product discovery

A clearly identified feature that explains the styling context, dimensions to consider, and relevant limitations. An illustrative concept is presented as inspiration; a hands-on review requires actual use and a clear account of what was tested.

Affiliate collaborations

Relevant recommendations may include affiliate links where an approved partnership is in place. Compensation is disclosed near the recommendation and on our disclosure page. Affiliate participation does not entitle a brand to a favorable review or unsupported claims.

A clear process

1. Share the brief. Tell us the brand, product or collection, intended audience, campaign goal, timing, and budget.
2. Agree the fit and format. We discuss how the idea serves Home101’s home-focused content, along with deliverables, disclosure, review steps, and usage rights.
3. Build the story. Product facts and any performance claims need evidence. Testing, when agreed, is described accurately.
4. Publish with context. Paid, gifted, and affiliate relationships are identified. Reporting and content reuse follow the agreed scope.

Audience and reporting

Our community page includes a dated public follower snapshot and our intended editorial audience. Current reach, engagement, geographic breakdowns, or campaign results should be discussed using current platform data. This website makes no promise of a specific conversion rate, reach, or sales result.

Start a conversation

Send a direct message to @home101.ideas on Instagram with your brand name and a short brief. The contact page explains what to include. Read our editorial policy and disclosure standards before proposing a collaboration.